Fuccillo, Hugh
Sep. 27th, 2004 12:18 pmIt isn't often that a local product or service gets its product name or advertising tag line into the general popular lexicon. That's more true than ever these days, with so many locals being squashed like bugs by the Mall-Warts and such of the world.
Some I remember from various stops on my route were, "Hey Jerry! What's the story?" and its sorta contemporary, "Crazy Eddie! His prices are innnnsannnnne!" Palisades Amusement Park's "Come on over!" There must've been more but those brain cells are dying fast these days.
Not much from Ithaca, but I do still use an old local Computerland ad on the dogs sometimes (one with Christopher Columbus going "yesss, malarkey?" to the sailors), and I occasionally recycle the format of the local spokesman for the deceased Nippenose Equipment Co. ("in the Deeee Witt Mall"), one "Dirty Dan," who always ended the ads with a bad joke ("...and berember, stray cats only result in more stray cats, it's a case of cause and effect being identical").
Rochester ads have always been pretty sterile, with the exception of the Trio of Truly Bizarre in the music biz- Record Archive, Buzzo, and the Great Great House of Guitars. In Buffalo, on the other hand, several have broken through into popular culture use.
"Fun-wow!"
"Hi, Mom!"
"...the injuree attorneeeees, call 854-twennnteee-twenteee"
But the undisputed king of them all at the moment is Billy Fuccillo.
This phenomenon apparently started in Central NY, though I don't remember it from my days there. A few years ago, he began expanding through much of upstate, including buying the old Chevy dealership on Grand Island and introducing his uniquely tacky version of the "go see Cal" form of car advertising to us WNYers. (Interestingly, he bought into the New Mexico car dealer market, where he apparently runs the identical schtick but under the more locally correct name "Billy Fernandez").
And through his local ads, and his shrinkwrapping of buses, and the helpful translations of media types and transplanted folks from the 'Cuse, we have all now learned that there is only one word, four letters yet seventeen syllables long, to be associated with Billy's inventory, level of discounting, and personal girth.
Huuuuuuuuuge.
It's taken the few years for it to infect the lexicon, but it's happening. I've heard other car dealers making fun of it, and sellers of other products trading off of it. Yet just now, it finally reached the appropriate level of car dealer dregs. Returning from the bank, on a hand-drawn sign for a garage sale near Maple and Transit:
And thus we have the trifecta. Misappropriated, misused, and misspelled.
Some I remember from various stops on my route were, "Hey Jerry! What's the story?" and its sorta contemporary, "Crazy Eddie! His prices are innnnsannnnne!" Palisades Amusement Park's "Come on over!" There must've been more but those brain cells are dying fast these days.
Not much from Ithaca, but I do still use an old local Computerland ad on the dogs sometimes (one with Christopher Columbus going "yesss, malarkey?" to the sailors), and I occasionally recycle the format of the local spokesman for the deceased Nippenose Equipment Co. ("in the Deeee Witt Mall"), one "Dirty Dan," who always ended the ads with a bad joke ("...and berember, stray cats only result in more stray cats, it's a case of cause and effect being identical").
Rochester ads have always been pretty sterile, with the exception of the Trio of Truly Bizarre in the music biz- Record Archive, Buzzo, and the Great Great House of Guitars. In Buffalo, on the other hand, several have broken through into popular culture use.
"Fun-wow!"
"Hi, Mom!"
"...the injuree attorneeeees, call 854-twennnteee-twenteee"
But the undisputed king of them all at the moment is Billy Fuccillo.
This phenomenon apparently started in Central NY, though I don't remember it from my days there. A few years ago, he began expanding through much of upstate, including buying the old Chevy dealership on Grand Island and introducing his uniquely tacky version of the "go see Cal" form of car advertising to us WNYers. (Interestingly, he bought into the New Mexico car dealer market, where he apparently runs the identical schtick but under the more locally correct name "Billy Fernandez").
And through his local ads, and his shrinkwrapping of buses, and the helpful translations of media types and transplanted folks from the 'Cuse, we have all now learned that there is only one word, four letters yet seventeen syllables long, to be associated with Billy's inventory, level of discounting, and personal girth.
Huuuuuuuuuge.
It's taken the few years for it to infect the lexicon, but it's happening. I've heard other car dealers making fun of it, and sellers of other products trading off of it. Yet just now, it finally reached the appropriate level of car dealer dregs. Returning from the bank, on a hand-drawn sign for a garage sale near Maple and Transit:
GARAGE SALE |
TODAY 10-4 |
234 STUPID STREET |
HUGH |
And thus we have the trifecta. Misappropriated, misused, and misspelled.