What it says on Eustace Tilley's Tin

[captainsblog]

Yes, I'm spamming you. I have to go track down a weedwhacker part; give me my procrastinating.

Early yesterday, a friend posted a link to a Salon piece titled "Secrets of the New Yorker cover." It includes some fairly controversial ones that were both used and not used, describes a bit of the process that goes into the creations and selections, and also notes that the magazine remains, primarily, a piece of print that is beholden to brick and mortar for its production and delivery around its cover date. Quoth the longtime art director Françoise Mouly:

Logistics. There have been some terrific images, and then we were out with a double issue that week and we couldn’t publish them. Or because the idea came in on a Friday and we had already published our cover. We are a weekly magazine, so the printing process finalizes something that is a constant flux.

And yet,....

Recently we did an image around the Republican primaries that involved a dog on top of a car, and that certainly was timely. When we have something like that, then we are poised to upset the apple cart, and that can be turned around in as little as 24 hours.

A fact that was checked, as accurate, later in the day. For already, there was a preview of the cover for May 21 (which really "hits" publication early next week)- inspired, assigned, created and sent to the printer barely 72 hours after Obama "came out" on the issue as we all knew he would:



Happy Birthday to my sister that day. I know she shares the sentiment:)